The first scenario showed a man floating at the base of a tower filling with water. The ad included a video which showed two cartoon scenarios.
Throughout the video, on-screen text at the top stated “Help her escape!”.Īt the start of the video, on-screen text at the bottom stated “Not all images represent actual gameplay”. The video showed pins being pulled out in an attempted to unite the man and woman without meeting the burglar. The ad included a video which showed three cartoon characters of a man, a woman and a burglar. One paid-for post for Homescapes, seen on 31 March 2020, included the caption “Think you can do better?”. Social media users regularly come across adverts which ask them to solve a puzzle - encouraging them to download the app and play the game.īut a number of people complained to the ASA that the ads do not represent the game you actually get. Paid-for Facebook posts advertising games with puzzles - but which did not represent the vast majority of actual gameplay - have been banned by the Advertising Standards Authority (ASA).
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